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#Ultra Products

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A split-screen visual: the left side shows a sleek, simple MacBook Neo in a bright classroom, the ri
Tech Frontline

From Neo to Ultra: Deciphering Apple’s New High-Low Barbell Strategy for 2026

Apple is adopting a 'barbell strategy' by following its budget MacBook Neo with three new ultra-high-end products. Reports suggest an 'Ultra' iPad, Mac mini, and Studio Display are in development, aiming to capture both the budget-conscious and the professional elite with a dual-tiered approach to performance and pricing.

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#Ultra Products | 前沿日報 FrontierDaily